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Spyne.ai - Head - Marketing

Spyne.ai - Head - Marketing

SpyneGurugram, India
14 days ago
Job description

Job : Head of Marketing

Experience : 8 -12 yrs Salary : - 22 - 26 LPA Location : Gurgaon, Haryan

About Spyne :

  • At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea-using AI-powered visuals to help auto dealers sell faster online-has now evolved into a full-fledged, AI-first automotive retail ecosystem.
  • Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we're scaling at breakneck speed :
  • Launched industry-first AI-powered Image, Video & 360- solutions for Automotive dealers
  • Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers
  • Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch
  • Gearing up to onboard 10K+ dealers across global market of 200K+ dealers
  • 150+ members team with near equal split on R&D and GTM

Role Overview :

We're hiring a Head of Marketing to lead Spyne's global marketing engine across product, performance, brand, and community. This is a senior leadership role owning everything from pipeline creation to category definition. You'll lead a high-performance team, partnr closely with Sales, Product, and CS, and build the strategy and execution muscle to scale Spyne from $5M to $20M+ ARR.

Location : Gurugram (Work from Office, 5 days a week)

Role : Full-time. Head of Marketing

Key Responsibilities :

1.Product Marketing :

  • Own positioning, messaging, and value propositions across product lines
  • Lead product launches and GTM in partnership with Product and Sales
  • Create persona-driven collateral : decks, one-pagers, use cases, and battlecards
  • Conduct competitor benchmarking and win / loss analysis
  • Drive in-product comms and feature adoption strategies

    • 2.Demand Generation :

  • Own global pipeline generation through paid, SEO, content, ABM, and email
  • Build full-funnel campaigns optimized for MQL, SQL, and ARR targets
  • Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)
  • Partner with Sales to improve MQL- SQL conversion and feedback loops
  • Hire and lead performance marketers, campaign managers, and content specialists

    • 3.Brand, PR & Communications :

  • Define and evolve Spyne's brand in U.S., EU, and India markets
  • Lead PR for launches, funding, partnerships, and founder features
  • Build and manage media relationships, PR agencies, and analyst networks
  • Drive thought leadership via content, panels, podcasts, and opinion articles

    • You're a great fit if you've :

  • Built and scaled full-funnel marketing engines-owning brand, product marketing, and demand generation
  • Launched GTM for new products or markets, especially in the U.S. or other developed geographies
  • Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts
  • Run integrated campaigns across paid, content, SEO, events, and email-and tracked attribution to the dollar
  • Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards
  • Built organic momentum-through campaigns, content, community, or thought leadership
  • Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies
  • Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening
  • Built or nurtured customer communities or advocacy programs-whether it was called that or not

    • ref : iimjobs.com)

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    Head Marketing • Gurugram, India

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