Brand Manager

Position Title : Brand Manager

Employer : Loch Corporate Services Private Limited

Location : Gurugram, India (Work from Office mandatory)

Position Type : Full time

Reports To : Director

Remuneration : Commensurate with experience

About the organisation

Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the role

The Brand Manager is responsible for developing and maintaining the brand identity, creative direction and visual standards used across all internal and external materials. The role ensures consistent representation of the brand across campaigns, websites, content, design assets and communication channels. This function works closely with the Performance Marketing team, Web Developer and content teams to deliver cohesive and compliant outputs across all projects.

Responsibilities and duties

Manage brand guidelines and ensure consistent application across all creative deliverables

Develop and oversee creative concepts for campaigns, websites, social assets and marketing materials

Coordinate with the Performance Marketing team to translate campaign objectives into structured briefs

Review and approve creative outputs including static designs, video storyboards and landing page layouts

Work with designers and production teams to prioritise tasks and maintain delivery timelines

Maintain asset libraries, version control and proper documentation of all creative materials

Ensure all materials meet brand standards for tone, layout, colour and visual identity

Collaborate with the Web Developer to ensure website and landing page design aligns with approved brand direction

Conduct periodic audits of brand usage across teams and identify areas requiring correction or improvement

Provide clear written directions and feedback to creative and production teams

Key deliverables

Approved brand guidelines updated as required and adopted by teams

Campaign and creative briefs delivered clearly and on time

Creative assets produced in alignment with brand standards and campaign requirements

Documented review notes and feedback loops maintained for all design and production cycles

Organised and updated asset libraries with consistent naming and versioning

Compliance and confidentiality

All creative and brand materials must be produced using approved systems. Brand assets, internal documents and design files must be handled confidentially and accessed only for authorised business purposes. Public facing content must comply with approved brand and communication standards.

Key relationships

Director

Performance Marketing Manager

Web Developer

Content and creative teams

Video production teams

Business Analyst

Essential skills

Strong understanding of brand systems, visual identity and structured creative direction

Ability to translate business goals into clear creative briefs

Experience reviewing and guiding designers, editors and production teams

Competence in tools such as Figma, Adobe Suite or equivalent design platforms

Strong written communication and feedback skills

High attention to detail and consistency in all creative outputs

Ability to manage timelines and coordinate across multiple stakeholders

Qualifications and experience

Bachelor’s degree in marketing, Design, Communications or a related field

Three to six years of experience in brand management or creative leadership roles

Experience working with performance marketing or cross functional teams is an advantage

Employee benefits

Four weeks of paid annual leave

Health insurance coverage

Provident Fund contributions as per Indian regulations

Performance linked bonuses subject to eligibility and company policy