Brand Manager

Job description

The Personal Brand Manager is responsible for strategically defining, building, and protecting the public image, credibility, and influence of the CMD, specifically managing the duality of his roles as the leader of a major corporation and the President of the Indian Chamber of Commerce (ICC).

This role requires sophisticated communication, political acumen, crisis management, and expert-level content creation across all public platforms, including social media, traditional media, and key speaking engagements.

1. Unified Narrative and Brand Strategy

• Strategic Alignment : Develop a cohesive personal branding strategy that seamlessly integrates the CMD's corporate vision (e.g., industry expertise, company growth, innovation) with his policy advocacy role as ICC President (e.g., economic reform, sector growth, national development).
• Messaging Pillars : Define and maintain consistent messaging pillars, ensuring every communication reinforces the CMD's status as a national economic statesman and a thought leader.
• Media Positioning : Proactively position the CMD for high-value media opportunities (interviews, features, op-eds) that utilize the credibility of the ICC title to discuss broader economic and policy issues, simultaneously elevating the profile of the core company.

2. Communication and Public Relations (PR)

3. Speechwriting and Content Leadership

4. Digital Presence and Social Media Management

Apply to : hr.od@shyamgroup.com

Location : Corporate office (Taratala - Kolkata)