Position Title : Brand Manager
Employer : Loch Corporate Services Private Limited
Location : Gurugram, India (Work from Office mandatory)
Position Type : Full time
Reports To : Director
Remuneration : Commensurate with experience
About the organisation
Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.
Purpose of the role
The Brand Manager is responsible for developing and maintaining the brand identity, creative direction and visual standards used across all internal and external materials. The role ensures consistent representation of the brand across campaigns, websites, content, design assets and communication channels. This function works closely with the Performance Marketing team, Web Developer and content teams to deliver cohesive and compliant outputs across all projects.
Responsibilities and duties
- Manage brand guidelines and ensure consistent application across all creative deliverables
- Develop and oversee creative concepts for campaigns, websites, social assets and marketing materials
- Coordinate with the Performance Marketing team to translate campaign objectives into structured briefs
- Review and approve creative outputs including static designs, video storyboards and landing page layouts
- Work with designers and production teams to prioritise tasks and maintain delivery timelines
- Maintain asset libraries, version control and proper documentation of all creative materials
- Ensure all materials meet brand standards for tone, layout, colour and visual identity
- Collaborate with the Web Developer to ensure website and landing page design aligns with approved brand direction
- Conduct periodic audits of brand usage across teams and identify areas requiring correction or improvement
- Provide clear written directions and feedback to creative and production teams
Key deliverables
Approved brand guidelines updated as required and adopted by teamsCampaign and creative briefs delivered clearly and on timeCreative assets produced in alignment with brand standards and campaign requirementsDocumented review notes and feedback loops maintained for all design and production cyclesOrganised and updated asset libraries with consistent naming and versioningCompliance and confidentiality
All creative and brand materials must be produced using approved systems. Brand assets, internal documents and design files must be handled confidentially and accessed only for authorised business purposes. Public facing content must comply with approved brand and communication standards.
Key relationships
DirectorPerformance Marketing ManagerWeb DeveloperContent and creative teamsVideo production teamsBusiness AnalystEssential skills
Strong understanding of brand systems, visual identity and structured creative directionAbility to translate business goals into clear creative briefsExperience reviewing and guiding designers, editors and production teamsCompetence in tools such as Figma, Adobe Suite or equivalent design platformsStrong written communication and feedback skillsHigh attention to detail and consistency in all creative outputsAbility to manage timelines and coordinate across multiple stakeholdersQualifications and experience
Bachelor’s degree in marketing, Design, Communications or a related fieldThree to six years of experience in brand management or creative leadership rolesExperience working with performance marketing or cross functional teams is an advantageEmployee benefits
Four weeks of paid annual leaveHealth insurance coverageProvident Fund contributions as per Indian regulationsPerformance linked bonuses subject to eligibility and company policy