Brand Solutions Strategist

Major Roles & Responsibilities :

• Basic copywriting for posts and handling Online Reputation Management (ORM) for the brand / s assigned.
• Monthly / Weekly report to the Management / Client regarding the account’s activities.
• To liaise with internal stakeholders of Schbang to ensure that projects are running smoothly on time.
• Understanding the client’s requirements / brief and accordingly getting the internal teams to provide creative solutions.
• Presenting the creative solution to the client, getting necessary approvals, and working towards finalising the approach for further course of action.
• Tracking competition brands to understand and define the brand way forward that will differentiate the brand from the competitors
• Tracking industry as well as category trends to incorporate the same in marketing strategies / content
• Keeping an eye out for moments and topics that may be relevant to the brand
• Provide timely feedback to the internal teams and make sure appropriate revisions are made to the concept, design, etc.
• Research Social Media platforms such as Facebook, Instagram, YouTube, LinkedIn and Twitter and media websites like Inshorts and other news platforms such as Google News; daily for platform updates and trends to inform the team about the same.
• Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
• Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.

Skills Required :