Sales Training Manager
CHANDIGARH UNIVERSITYChandigarh, India, India7 days ago
Job descriptionConduct regular classroom training, virtual sessions, workshops, and role-plays. Train teams on sales pitching, counseling techniques, product knowledge, and customer service best practices. Facilitate refresher sessions to strengthen skills and correct performance gaps. Evaluate individual and team performance through assessments, audits, and call monitoring. Identify training needs using performance data, conversion metrics, and feedback from managers. Provide coaching, one-on-one mentoring, and improvement plans for low performers. Standardize sales scripts, counseling frameworks, and follow-up guidelines. Ensure adherence to the university’s sales processes, compliance, and brand communication standards. Collaborate with sales leadership to optimize lead flow, conversion strategies, and customer experience. Work closely with Admissions, Outreach, Marketing, and Regional Offices for training alignment. Coordinate with academic departments to ensure trainers and counselors have updated program knowledge. Support marketing or campaign teams with training on new initiatives or products. Maintain training records, attendance, assessments, and progress reports. Track the impact of training programs on sales performance and conversion rates. Prepare monthly / quarterly training effectiveness reports for senior management. Strong communication & presentation skills Sales training and coaching expertise In-depth understanding of sales cycles and customer behavior Ability to conduct engaging workshops and role-plays Knowledge of CRM tools and sales analytics Strong interpersonal and motivational skills Analytical mindset with data-driven decision-making Ability to manage multiple training projects Bachelor’s degree required; Master’s in Management / Marketing preferred. 5–10 years of experience in sales training, sales management, or L&D—preferably in education, EdTech, or service sector. Proven experience in improving sales performance through structured training.
Job Description : Sales Trainer Manager
Location : Chandigarh University
Department : Admissions / Marketing / Training & Development
Position Type : Full-time
Role Summary
The Sales Trainer Manager is responsible for designing, delivering, and managing training programs that enhance the sales performance of the Admissions & Outreach teams at Chandigarh University. The role focuses on improving communication, counseling, sales conversion, and customer-handling skills to ensure high-quality engagement with prospective students and partners.
Key Responsibilities
1. Training Program Development
- Design comprehensive sales training modules tailored for admissions counselors, outreach executives, and regional teams.
- Develop training content on sales processes, objection handling, lead conversion, CRM usage, communication skills, and university program knowledge.
- Create onboarding training programs for new team members.
2. Training Delivery
3. Performance Monitoring & Coaching
4. Sales Process & Quality Improvement
5. Cross-Functional Collaboration
6. Reporting & Documentation
Skills & Competencies
Qualifications & Experience
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Training Manager • Chandigarh, India, India
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