Job Purpose
- Responsible for end-to-end, on-time-in-full service delivery for all customers visiting Aditya Birla Housing Finance Limited (ABHFL) branches or contacting through phone, email, social media, chat, and web portal.
- Ensures smooth handling of walk-in queries across all lines of business and coordinates backend resolution.
- Leads and manages a team of Asset Service Desk Executives to deliver branch-level service excellence, aligned with ABHFL's Q360++ customer experience strategy.
Dimensions
Business Workforce Number : [To be updated]Unit Workforce Number : [To be updated]Function Workforce Number : [To be updated]Department Workforce Number : [To be updated]Number of Branches Covered : 38 (targeting expansion to 100+)Volume of Customer Queries : Across multiple LOBs and digital channelsChannels Covered : Walk-in, phone, email, social media, chat, web portalMetrics : SLA adherence, NPS via Mission Happiness, team productivity, audit scoresJob Context & Major Challenges
ABHFL is a rapidly growing HFC under Aditya Birla Capital with aggressive expansion plans.Service operations must evolve with the growing customer base, diversified requests, and multi-channel servicing.Physical branch servicing remains crucial due to the nature of housing finance documentation and regulatory compliance.The service model must be cost-efficient and scalable, ensuring resolution across both walk-in and digital channels.Key Challenges :
Understand diverse customer expectations and respond with appropriate solutions.Collaborate across functions such as Sales, Credit, Ops, and IT for timely resolution.Monitor and improve internal service processes proactively.Manage escalations effectively to avoid delays and regulatory red flags.Build systems that align with evolving customer expectations, especially online.Lead, coach, and improve performance of Asset Service Desk Executives.Key Result Areas and Supporting Actions
Managing all walk-in customer queries
Attend to all walk-in customers at branches across lines of businessLog and resolve queries through CRM with minimal delayCoordinate with backend teams (sales, credit, ops) to resolve escalated issuesRecording and tracking customer queries in CRM
Record all walk-in and digital queries, complaints, and requestsEnsure timely follow-up with concerned departments for closureMaintain accuracy and completeness of case informationMIS and reporting
Prepare dashboards and reports on service request volumes, resolution timelines, and SLA complianceShare insights with leadership for strategic improvementsMonitor and report team performance, audit results, and customer satisfaction metricsJob Purpose of Direct Reports
Not applicableRelationships
Internal
Zonal Lead – Service : Daily reporting and escalation supportHead – Customer Service : Monthly reviews and service performance discussionsSales, Credit, Ops, IT : Continuous coordination for service request resolution and systemic improvementsExternal
Customers : Query handling and resolution across channels, including escalated and sensitive casesOrganizational Relationships
Reports To : Zonal Lead – Service
Direct Reports : Asset Service Desk Executives (ASDs)
Peers : Other Branch or Regional Service Leads
Skills Required
Customer Service Management, Housing Finance, Team Leadership