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Growth Marketing Lead

Growth Marketing Lead

NxtWaveHyderabad, Republic Of India, IN
11 days ago
Job description

🚀 Performance Marketing Manager / Sr. Manager

Location : Hyderabad

Team : Growth & Performance

Category : EdTech / SkillTech

🎯 About the Role

We’re looking for a data-obsessed Performance Marketing Lead who can drive growth across NxtWave’s full product portfolio — NIAT , NxtWave Academy , and NxtWave Intensive — plus upcoming launches. This isn’t a “run some ads” role. You’ll own the full performance funnel — from ad click → lead → enrollment → CAC optimization → retention reactivation , across all channels, cohorts, and geos in India.

If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.

⚡ What You’ll Own

🧭 Full-Funnel Growth

  • Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Search,Snapchat, LinkedIn, Display.
  • Own leads, CPL, CAC, ROAS, and enrollment volume targets — daily, weekly, and monthly.
  • Drive multi-product funnel strategies — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).

🧩 Lead Nurturing & Automation

  • Lead all WebEngage automations — SMS, WhatsApp, and Email journeys — across multiple funnel stages.
  • Build & A / B test drip journeys, remarketing logic, and segmentation flows .
  • Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads , Qualified Leads to enrollment conversion .

    • 📊 Performance Intelligence

  • Own campaign dashboards, attribution, and cohort-level ROI tracking .
  • Deep dive into region-wise, creative-wise, and source-wise data.
  • Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.).

    • 🎨 Creative Strategy + GTM

  • Co-own creative briefing, ad scripting, and landing page optimization with the Brand & Creative teams.
  • Run data-informed creative tests (hooks, formats, offers, regional messaging).
  • Bring a growth marketer’s POV to every creative and LP decision.

    • 🧠 Leadership & Collaboration

  • Manage a small team of campaign managers + work cross-functionally with content, brand, and tech.
  • Train new hires on full-funnel performance best practices.

    • 📈 You’ll Be Great at This If You

  • Have 5–10 years of experience in performance marketing (EdTech, FinTech, HealthTech, or Insurance preferred).
  • Have scaled budgets >

    • ₹1 Cr / month with strong ROI.

  • Are fluent with Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards.
  • Love building funnels, not just campaigns.
  • Think in experiments, cohorts, and data stories .
  • Are comfortable switching from strategy to hands-on execution in the same day.
  • Obsess over speed, precision, and impact .

    • 💥 Why Join NxtWave

  • You’ll be at the center of India’s fastest-growing tech upskilling brand , impacting millions of learners.
  • You’ll handle multi-product, multi-region growth — not just one SKU.
  • You’ll own P&L-level outcomes , not just metrics.
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    Growth Marketing Lead • Hyderabad, Republic Of India, IN

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