The Brand Sales Manager will be responsible for driving revenue growth, building strong client relationships, and expanding the market presence of the brand through strategic sales initiatives.
- This role blends business development, brand positioning, and key account management, requiring a results-driven professional with a deep understanding of consumer behavior, marketing strategy, and channel sales.
- The individual will work closely with internal teams and external partners to deliver consistent brand performance and ensure alignment between sales goals and brand objectives.
- The ideal candidate will lead efforts to identify new business opportunities, nurture relationships with distributors, retailers, and corporate clients, and develop strategies to increase brand visibility and market share.
- They will oversee the end-to-end sales process from pipeline generation to deal closure while ensuring customer satisfaction and brand integrity at every touchpoint.
- A critical part of the role involves designing and executing sales campaigns that reinforce the brands positioning and value proposition.
- The Brand Sales Manager will collaborate with marketing, product, and supply chain teams to ensure that product availability, promotions, and communications are consistent across all sales channels.
- They will also work with digital and retail marketing teams to create activation plans that drive brand awareness and conversions.
- The Brand Sales Manager will monitor sales performance, analyze data trends, and prepare reports to evaluate the effectiveness of different campaigns and sales strategies.
- They will regularly assess competitor activities, consumer insights, and market movements to identify gaps and recommend proactive strategies for growth.
- Building and maintaining strong relationships with key stakeholders will be central to this role.
- The Brand Sales Manager will engage with business partners, distributors, and clients to ensure their needs are met while driving the companys strategic priorities.
- They will also be responsible for mentoring and guiding the sales team, ensuring continuous skill development and motivation to achieve collective goals.
- The ideal professional will have excellent negotiation, communication, and presentation skills, coupled with a strong analytical mindset.
- The role requires someone who can balance strategic planning with execution excellence, ensuring that all brand sales initiatives translate into measurable business success.
Key Develop and implement comprehensive sales strategies to achieve revenue and growth objectives.
Build and manage strong relationships with distributors, corporate clients, and channel partners.Collaborate with marketing teams to execute brand campaigns and sales promotions aligned with business goals.Conduct market analysis to identify new opportunities, emerging trends, and competitive movements.Lead negotiations, pricing discussions, and partnership agreements with key stakeholders.Monitor sales performance, prepare reports, and present insights to senior management.Drive brand consistency and ensure adherence to company standards across all channels.Support marketing in developing and executing product launches, events, and retail activations.Manage the sales pipeline and ensure timely follow-up on leads and opportunities.Train and mentor the sales team to improve performance, enhance brand understanding, and ensure customer excellence.Qualifications and Skills :
Masters degree in Business Administration, Marketing, or a related field.Minimum of 2 years of experience in brand sales, key account management, or business development, preferably within FMCG, retail, or lifestyle industries.Strong understanding of branding, sales strategy, and channel management.Excellent communication, interpersonal, and negotiation skills.Proven track record of meeting and exceeding sales targets.Analytical mindset with proficiency in sales reporting and data interpretation.Ability to work cross-functionally and manage multiple stakeholders(ref : iimjobs.com)