BigMuscles Nutrition - Brand Manager

About Us : BigMuscles Nutrition

Were not just a supplement brand.

Were a movement.

A culture.

A powerhouse of innovation and strength.

Trusted by fitness icons and loved by millions, BigMuscles Nutrition is Indias go-to name in sports nutrition and health.

Now, were looking for a Brand Builder with big ideas and even bigger ambition.

Key Responsibilities

• Define, build, and implement long-term brand strategies, including distinct positioning and messaging across all consumer touchpoints.
• Lead market research to gather insights on consumer behavior, trends, and competitors, using findings to shape go-to-market and product strategies.
• Manage product ideation, development, launch, and performance, ensuring alignment with brand values and market demand.
• Plan and execute integrated campaigns (TV, digital, print, influencer, in-store) with agencies, ensuring alignment with brand objectives and target audience.
• Efficiently own and manage brand budgets, measuring performance across all channels to improve ROI through data-backed optimizations.
• Collaborate with sales and trade marketing for consistent retail visibility and execution, developing promotional strategies to boost in-store engagement.
• Identify innovation opportunities within product categories and lead the development and execution of new product launch strategies.
• Safeguard IP, trademarks, and uphold brand identity 5-8 years in Brand Management, preferably in FMCG / Nutrition / Consumer Health
• Proven experience in ATL, BTL, Digital, Influencer & Performance campaigns
• Strong sense of design, storytelling, and consumer experience
• Creative thinker with an analytical mind
• Natural collaborator and fierce multitasker

(ref : iimjobs.com)