Jainam - Deputy Manager - Growth - Sales & Marketing

Key Responsibilities

Sales Management :

• Develop and execute sales strategies to achieve admission and revenue targets.
• Build, train, and lead the sales team for optimal performance.
• Identify and nurture leads through multiple channels (walk-ins, social media, referrals, partnerships).
• Oversee counseling sessions and ensure conversion rates are maximized.
• Maintain strong relationships with students, alumni, and partners to encourage referrals.

Marketing Management :

• Plan and implement integrated marketing campaigns (digital, print, events).
• Strategically promote courses to targeted audiences.
• Manage online advertising (Google Ads, Facebook / Instagram Ads, LinkedIn campaigns).
• Oversee content creation for social media, email marketing, blogs, and videos.
• Track and analyze campaign performance; optimize for better ROI.
• Collaborate with design and creative teams for impactful branding and promotional materials.

Strategic Growth :

• Identify new market opportunities and partnerships (corporates, influencers, institutions).
• Conduct competitor analysis to refine positioning and offerings.
• Develop pricing strategies and promotional offers in alignment with business goals.

Key Requirements :

• Education : Bachelor's / Master's degree in Marketing, Business Administration, or related field.
• Experience : Minimum 5+ years in Sales & Marketing

(ref : iimjobs.com)