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Design Lead - Footwear, Reebok
ConfidentialBengaluru / Bangalore9 days ago
Job descriptionDevelop seasonal concepts that balance commercial viability and fashion sensibility. Reinforce the consumer value proposition and brand promise through the seasonal concept. Liaise with Product and Product Development teams to understand costing and commercial feasibility. Guide the team to prepare innovative and commercially viable product ideas. Present season line / collection to stakeholders. Oversee the creation of quality tech packs and ensure timely uploads on the PLM system. Provide strategic intervention to ensure smooth handover to sourcing and product teams aligned with the business calendar. Lead quality sampling activities. Guide collaboration between product, sourcing, and mills teams to meet sampling timelines and deliverables. Collaborate with Function Head to identify gaps and explore new value propositions, channels, products, designs, and concepts. Ensure alignment with brand identity, fashion experience, and consumer requirements. Build and enhance team capabilities. Promote continuous learning and development within the team. Regularly visit mills, fairs, and markets to stay updated on emerging trends and consumer insights. Initiate building technical expertise and collaborate with Function Head and other Category Heads to create innovative product lines.
Key Result Areas and Supporting Actions
Trend Forecast
- Conduct primary and secondary research on fashion and lifestyle trends.
- Benchmark competitive brands and participate in fairs, markets, and mills visits.
- Collaborate closely with buying and marketing teams; participate in sell-thru presentations to extract key insights.
- Identify footwear / product innovations and ornamentations; consolidate trend forecasts for upcoming seasons.
Season Concept
Line Creation
Tech Packs
Quality Sampling
New Category Development
Team Development
Self-Development
Skills Required
trend forecasting , Market Research, product innovation
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Design Lead • Bengaluru / Bangalore
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