Role Summary
This role focuses on driving international sales and market expansion for coil coating products. The Deputy Manager will identify new territories, acquire customers, improve market share, and recommend suitable products based on environmental conditions. A strong grasp of coil coating technology and export-import procedures is essential.
Key Responsibilities
Sales & Market Development
- Develop and execute strategic sales plans for coil coating exports
- Expand presence in CIS, South East Asia, Africa, and Middle East markets
- Build and nurture relationships with international clients, agents, and distributors
Market Share Improvement
Conduct market analysis to identify growth opportunities and competitive positioningImplement initiatives to increase brand visibility and product penetrationNew Customer Acquisition
Prospect and onboard new customers in untapped regionsCustomize product offerings based on local environmental and regulatory conditionsProduct Recommendation & Technical Support
Understand coil coating technologies and recommend appropriate products for varying climates and applicationsCollaborate with technical teams to ensure product suitability and performanceExport-Import Operations
Manage documentation, compliance, and logistics for international shipmentsStay updated on trade regulations, tariffs, and customs procedures in target regionsCross-Functional Coordination
Work closely with production, R&D, and technical service teams to align product capabilities with market needsProvide customer feedback to internal teams for continuous improvementQualifications & Skills
Bachelor's degree in Engineering, International Business, or related field; MBA preferred7–10 years of experience in B2B export sales, preferably in coil coatings or industrial paintsStrong knowledge of coil coating processes and environmental performance factorsFamiliarity with export-import procedures and documentation across CIS, SEA, Africa, and Middle EastExcellent communication, negotiation, and presentation skillsWillingness to travel internationally and adapt to diverse business culturesSkills Required
Customer Acquisition, Market Analysis