Regional Business Development Manager

Job Title :

Manager – Business Development (Store Expansion & Franchise Network)

Role Summary

The role is responsible for driving sustainable and profitable expansion of Easybuy stores across India, in line with the business plan and long-term vision. The incumbent will identify and evaluate new market opportunities, strengthen the franchise network, and ensure seamless execution of new store launches through effective cross-functional collaboration.

Key Responsibilities

Market Strategy & Expansion

Develop and implement short-term and long-term expansion strategies for market penetration.

Analyze competitive landscape and track emerging retail market trends.

Build and maintain a pipeline of potential properties, malls, and franchise partners across states.

Present business growth opportunities and recommendations for new markets and stores.

Store Expansion & Feasibility

Generate and validate leads for new store locations in collaboration with Cluster / Area Managers and Operations.

Conduct feasibility studies covering property suitability, business viability, and financial sustainability.

Prepare business proposals and partner with Finance for PFR / IRR analysis, cluster studies, and market evaluations.

Franchise Development & Onboarding

Identify and onboard financially sound franchise partners with relevant retail experience.

Manage closure of franchise agreements, LOIs, and tri-party agreements with landlords and stakeholders.

Liaise with Corporate Legal for due diligence, documentation, and contract finalization.

Drive operational readiness by partnering with Projects & IT teams on fit-out and store execution.

Commercial & Profitability Delivery

Negotiate with landlords / malls to secure favorable commercials.

Ensure store openings within budget, with optimized landlord scope to reduce franchise capex.

Strengthen franchisee performance through proactive engagement to maximize store profitability (SPF / SPD).

Skills & Competencies

Strong business acumen with understanding of retail real estate and franchise models.

Proven ability in market analysis, financial evaluation, and negotiation.

Relationship-building and stakeholder management across landlords, franchisees, and internal teams.

Excellent communication, presentation, and influencing skills.

High result orientation with ability to manage multiple projects across geographies.