Oben Electric - Retail Marketing Manager

About the role.

Were looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets.

Youll own on-ground brand experiences from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story.

If you love building memorable in-store moments that drive footfall and sales, this is for you.

What youll do (key responsibilities) :

• Own showroom branding across all locations ensure a consistent, high-impact visual identity and great customer experience at store level.
• Plan and execute offline campaigns : billboards, roadshows, mall activations, tech-park activations, and local market events.
• Lead ground activations storefront activations, POS displays, visual merchandising, in-store elements and festive décor.
• Build and manage local partnerships and collaborations to drive footfall and local awareness.
• Run BTL activities end-to-end with a focus on coordination, quality and ROI.
• Manage production, installation and maintenance of branding materials, work closely with design, procurement and vendor teams.
• Produce and distribute merchandise and print collateral for showrooms and campaigns.
• Align offline executions with brands social media storytelling to create seamless cross-channel brand experiences.
• Support dealers, coordinate communications, campaign rollouts, and on-ground support.
• Track performance, collect showroom feedback, and iterate to improve campaign effectiveness.
• Maintain compliance with corporate brand guidelines across local and regional executions.

Who were looking for (requirements) :

(ref : iimjobs.com)