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Marketing Manager

Maker LabBengaluru, KA, IN

5 days ago

Job type

Quick Apply

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Manager

Our client is a leading video-sharing platform, and they continue to pave the way for innovation in the ever-evolving creative industry.

Your responsibilities as a Marketing Manager will primarily be focused on driving strategy, planning and execution of marketing campaigns for their short-form products on their video platform, with a focus on driving creations. Your work will include tracking the performance of our marketing campaigns to understand what is working and how we can constantly improve our marketing execution and build our community over time.

Role :

Collaborate on the strategy, user insights work, planning, and execution of marketing campaigns for short-form video products. Support on campaign management, ensuring seamless delivery and impactful results.
Partake in creative discussions and project manage the creative agencies for all marketing assets (owned, digital ads, OOH, social) Lead the adaptation & localisation of these assets across markets, ensuring brand consistency and local relevance.
Foster strong collaboration with cross-functional teams and external agencies to ensure seamless execution
Contribute towards analytical reviews, including regular performance reporting and providing timely updates to in-country teams.
Champion the integration of AI tools across creative workflows, media planning, and measurement, to improve the effectiveness, efficiency

You :

Bachelor’s degree or equivalent practical experience

6+ years of experience in marketing, brand management, strategy, marketing communications or in the creative industry

Broad passion for creators and creator marketing.

Highly motivated professional with a strong interest and developing expertise in Artificial Intelligence and the broader technology sector.

Demonstrated ability to be a self-starter, independent thinker and a good communicator

Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy with insights and data

Innovative, out-of-the-box thinking and someone with a strong attention to detail

Exceptional verbal and written English communications and presentations skills.

Please note : due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and / or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

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Marketing Manager • Bengaluru, KA, IN