Gameberry Labs - Performance Marketing Manager - I

Who We Are :

Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision - to become the premier game development company on a global scale. As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm. Since our inception in 2017, our games 'Ludo STAR' and 'Parchisi STAR' have captivated players around the globe, resulting in an impressive 250 M+ downloads.

Our Belief :

Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences. We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere.

Our Mission :

We want to make millions of people happy with games that they would love to grow old with. We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come. With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of what's possible in the world of mobile gaming.

Highlight Reel :

We've rocked an impressive 250 M+ game downloads.

We have made $ 250 M+ in lifetime revenue from our games.

Both 'Parchisi STAR' and 'Ludo STAR' have hit 100 M+ downloads individually.

We were in the list of Top 10 India HQ Games Publishers in 2021.

We have handled more than 1 M+ concurrent users playing our game in 2020.

Cool Tidbits :

Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month!

Players spend an astronomical 297.6 Mars round-trip worth of time on our games daily!!!

About the Role

Gameberry Labs is looking for a Performance Marketing Manager who knows how to turn ad spend into measurable growth. If you're obsessed with ROAS, love digging into data, and thrive on scaling campaigns across multiple channels, this role is for you.

You'll handle paid UA campaigns across top networks, manage multi-million dollar budgets in international markets, and collaborate with product, design, and analytics teams to fuel the growth of our globally loved Plan, execute, and scale paid UA campaigns across Meta Ads, Google App Campaigns, Unity Ads, Applovin, TikTok Ads, and other top-performing networks.

• Manage multi-million dollar budgets across international markets with precision.
• Own the execution and optimization of campaigns with a sharp focus on ROAS, not just installs.
• Work closely with the design team to drive the creative testing (videos, playables, static) and identify winning concepts.
• Own the campaign analytics & reporting. Analyze deep funnel metrics (Conversion rate, ARPU, LTV, retention) to double down on profitable cohorts.
• Collaborate with product, analytics, and design teams to align marketing strategies with game monetization and player 2-4 years of hands-on Paid UA experience in conceptualizing & executing campaigns across channels.
• Previous experience in Paid App marketing. Bonus if you have prior experience in the gaming industry.
• Proven expertise in Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued.
• Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices.
• Analytical mindset with fluency in Excel, CAC / LTV analysis.
• Experience running campaigns on both iOS (SKAN) and Android, navigating IDFA restrictions with confidence.
• Performance-first approach to creative testing-knowing what works and why.

Your Adventure at Gameberry Labs :

At Gameberry Labs, we're all about riding the wave of new trends, tech, and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment.

When you join us, you're stepping into a place where your ideas count and your impact matters.

We offer an autonomous studio setup that fosters fast decision-making, empowering you to make a significant impact and accelerate your professional growth.

Why Choose Us :

We want to take India to the list of "Top 10 Gaming Studios" in the World.

Ready to embark on this thrilling quest? Join us and let's create gaming history, one pixel at a time.

(ref : iimjobs.com)