Digital Marketing Optimization Manager

Company Description

Shay is a modern Indian brand that focuses on the kitchen, the heart of the home where family gathers and culinary magic happens. Shay aims to be a holistic brand for home cooking and food, providing products, content, and services. We offer an extensive product selection and a seamless shopping experience across marketplaces, our website, and an offline store.

Role Description

This is a full-time on-site role for a Performance Marketing Manager, located in New Delhi. The Performance Marketing Manager will be responsible for managing and optimizing online marketing campaigns across various digital channels. Day-to-day tasks include developing and executing marketing strategies, analyzing performance metrics, managing budgets, running A / B tests, optimizing for conversion rates, and coordinating with other teams for integrated marketing efforts.

Qualifications

• Manage marketplace ad accounts (Amazon Ads, Flipkart PLA, etc.) to drive profitable growth
• Drive paid traffic through Meta Ads, Google Ads, and other digital channels
• Optimize campaigns for ACoS, conversion rates, and keyword performance
• Analyze search terms, category trends, and competitor data to improve product visibility
• Plan and run full-funnel campaigns with a strong focus on ROAS
• Use data tools (GA4, Meta Pixel, etc.) for attribution, funnel analysis, and optimization
• Strong analytical skills and proficiency in market analysis
• Budget management and performance reporting skills
• Ability to run A / B tests and optimize for conversion rates
• Excellent communication and collaboration skills
• Experience in online homeware industry is a plus