Digital Marketing Optimization Specialist

AlankaramIndore, Republic Of India, IN

1 day ago

Job description

About Alankaram

Alankaram is a home-grown luxury furniture brand known for its mastery of teakwood craftsmanship and timeless design. Every creation combines precision, aesthetics, and authenticity — qualities we now aim to reflect digitally across all our online channels.

We are looking for a hands-on SEO Executive to strengthen Alankaram’s online visibility and ensure our website ranks consistently for high-value keywords in both domestic and international markets.

Role Overview

The SEO Executive will support the Digital Marketing and Content teams in implementing day-to-day SEO activities — from keyword research and on-page optimization to link building, site audits, and reporting.

This is an execution-driven role , ideal for someone who enjoys working on detailed tasks, tracking progress, and continuously improving website performance.

Key Responsibilities

1. Technical SEO

Conduct regular SEO audits using tools like Google Search Console, Ahrefs, and Screaming Frog.
Identify and fix crawl issues, broken links, and redirect errors.
Update and manage sitemap and robots.Txt for smooth site indexing.
Coordinate with the web developer to ensure website speed and Core Web Vitals are optimized.

2. On-Page Optimization

Optimize titles, meta descriptions, headers, and image alt tags.

Implement keyword mapping across products, categories, and blog pages.

Ensure internal linking, content hierarchy, and schema markup follow best practices.

Work with the content team to align new blog posts and pages with SEO objectives.

3. Off-Page SEO & Link Building

Identify backlink opportunities and execute ethical link-building campaigns.

Submit and update business listings, directories, and guest post placements.

Monitor backlink quality, report toxic links, and coordinate disavow files if required.

4. Keyword Research & Content Coordination

Perform keyword research to identify new ranking opportunities.

Maintain a keyword tracker and coordinate with content and design teams for ongoing updates.

Suggest topics for blogs, buying guides, or category enhancements based on keyword trends.

5. Reporting & Monitoring

Track website performance weekly — impressions, clicks, CTR, and keyword positions.

Maintain a simple SEO dashboard in Google Sheets / Data Studio.

Present monthly progress reports to the Digital Marketing Manager.

Required Skills

Hands-on experience with Google Search Console, Ahrefs, SEMrush, Screaming Frog , and Google Analytics (GA4) .

Strong understanding of keyword research, meta optimization, and technical SEO basics.

Familiarity with Shopify and basic HTML tags.

Good written communication and attention to detail.

Ability to follow SEO SOPs and meet deadlines independently.

Qualifications

Bachelor’s degree in Marketing, IT, or Communication.

1–3 years of experience in SEO (e-commerce experience preferred).

What We Offer

A creative and collaborative work environment within a growing luxury brand.

Exposure to digital marketing strategy, analytics, and creative branding.

Opportunity to grow into an SEO Analyst / Digital Marketing Specialist role.

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Digital Marketing Specialist • Indore, Republic Of India, IN