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Lead Digital Marketing Manager

Lead Digital Marketing Manager

TRADE MAX ACADEMYRepublic Of India, IN
5 days ago
Job description

Company Description

TradeMax Academy is a premier stock market trading academy based in Kerala that supports a thriving community of over 10,000 traders. We offer live trading sessions guided by experienced professionals, round-the-clock monitoring support, and personalized one-to-one coaching. Our 110% refund policy reflects our commitment to empowering traders, alongside providing up to five years of extended support. With a focus on skill development and market growth, TradeMax Academy fosters a supportive environment for individuals to achieve their trading goals.

Role Description

Strategy and planning

  • Develop and implement the company's comprehensive digital marketing strategy.
  • Build the digital marketing roadmap and plan multi-channel campaigns across SEO, SEM, email, and social media.
  • Align digital strategies with broader business and commercial objectives.
  • Forecast sales performance trends and proactively adjust strategies.

Team and budget management

  • Lead, mentor, and manage the digital marketing team, providing guidance and development opportunities.
  • Manage the digital marketing budget, allocate resources effectively, and track media spend.
  • Hire and train new digital marketing employees.

    • Campaign execution and optimization

  • Oversee the planning, execution, and optimization of digital marketing campaigns.
  • Manage and improve the company's digital presence, including the website, social media profiles, and other digital assets.
  • Support and coordinate content creation for various platforms.
  • Work with other departments like product, design, and sales to ensure cohesive strategies.

    • Performance analysis and reporting

  • Analyze digital marketing performance data and metrics to track effectiveness and identify areas for improvement.
  • Monitor and report on KPIs to senior management, demonstrating the impact of digital marketing.
  • Conduct campaign reviews and present performance updates and insights to stakeholders.
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    Manager Digital Marketing • Republic Of India, IN