Digital Marketing Optimization Specialist

Key Responsibilities :

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Develop and manage paid media budgets, ensuring cost-effective spending and high ROI.
• Conduct A / B testing for ad creatives, copy, and landing pages to enhance campaign performance.
• Track, analyze, and report key performance metrics, providing insights and data-driven recommendations.
• Optimize campaigns based on CTR, CPC, CPA, and conversion rates.
• Collaborate with content, design, and product teams to align marketing campaigns with business goals.
• Stay updated with the latest trends and algorithm changes in digital advertising.
• Implement retargeting, remarketing, and audience segmentation strategies for improved conversion rates.

Required Skills & Qualifications :