Role Overview :
The E-commerce Manager will be responsible for driving the companys online sales and digital retail strategy.
This role involves managing day-to-day e-commerce operations, enhancing customer experience, optimizing product listings, and leading initiatives that improve sales performance across online platforms (own website, and marketplaces).
The E-commerce Manager will act as the bridge between technology, marketing, and operations to ensure seamless digital retail growth.
Key & Business Growth :
- Develop and execute the e-commerce business plan aligned with retail objectives.
- Identify growth opportunities through online channels, digital marketing, and partnerships.
- Drive customer acquisition, retention, and loyalty programs through online & Operations Management :
- Manage day-to-day operations of the companys e-commerce website and marketplace channels (Amazon, Myntra, Ajio, etc.
- Oversee product catalogue management, pricing strategy, promotions, and inventory coordination.
- Ensure seamless order processing, logistics, and timely delivery in coordination with supply chain teams.
Customer Experience & Engagement :
Optimize website navigation, content, and user experience to increase conversions.Monitor customer feedback, reviews, and complaints to drive improvements.Work with customer service teams to ensure prompt resolution of online & Analytics :Collaborate with the marketing team to plan and execute digital campaigns, SEO / SEM, influencer marketing, and social commerce.Track and analyze sales performance, website traffic, conversion rates, and ROI of online campaigns.Use data-driven insights to refine e-commerce strategies and enhance customer journey.Team & Stakeholder Management :
Lead and mentor the e-commerce team, ensuring alignment with overall retail strategy.Coordinate with IT, logistics, merchandising, finance, and marketing teams for smooth operations.Build partnerships with marketplace account managers and technology vendors.Key Skills & Competencies :
Strong understanding of e-commerce platforms (Shopify, Magento, etc.) and marketplace operations.Knowledge of SEO, SEM, digital marketing, and analytics tools (Google Analytics, Meta Ads Manager).Excellent leadership, communication, and project management skills.Strong analytical mind-set with the ability to interpret data and drive actionable insights.Customer-first approach with focus on user experience and digital & Experience :Bachelors degree in Business, Marketing, E-commerce, or related field (MBA preferred).58 years of experience in e-commerce, preferably within the retail sector.Proven track record of scaling online sales and managing marketplace relationships.Hands-on experience in managing e-commerce platforms, campaigns, and operations.Key Performance Indicators (KPIs) :
Online sales revenue and growth rate.Conversion rate optimization (CRO).Customer acquisition cost (CAC) & Lifetime Value (LTV).Marketplace performance (sell-through rate, ratings, and reviews).Website traffic and digital engagement metrics.On-time order fulfilment and customer satisfaction scores.(ref : iimjobs.com)