FatakPay Digital - Loyalty Program Manager

Job Title : Manager Loyalty and Required : 35 years.

Location : Mumbai (on-site).

Role Overview :

Were looking for a highly analytical and user-obsessed Manager Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty.

This role sits at the intersection of marketing, product, and analyticsresponsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates.

This is a high-impact role that directly supports our goal to grow DAU / MAU and deepen user-product affinity.

Key Responsibilities :

• Design and execute app engagement strategies that increase DAU, MAU, and session duration.
• Create gamification-led experiences to drive repeat usage and behavioral stickiness.
• Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel.
• Create Engagement models for referred users to drive engagement and initial business outcomes.
• Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
• Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
• Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
• Conceptualize and execute reactivation workflows for dormant or inactive users.
• Define and own core KPIs : returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
• Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.
• Conduct ongoing A / B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
• Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight.

Must-Have Qualifications :

Good to Have :

What Success Looks Like :

Reporting to : CBO and Co-founder.

(ref : iimjobs.com)