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With Pronto - Head - Offline Marketing

With Pronto - Head - Offline Marketing

SWACHH SAATHI PRIVATE LIMITEDBangalore, India
1 day ago
Job description

Head - Offline Marketing & Planning :

  • Design and own the offline marketing strategy PAN India, aligned with growth, expansion, and business goals.
  • Identify high-ROI channels ATL, BTL, on-ground activations, local partnerships, housing societies, RWAs, and community engagement.
  • Develop playbooks for city launches and hyperlocal campaigns.

Execution & Operations :

  • Drive brand visibility campaigns across cities print, OOH, transit, housing societies, kiosks, and local events.
  • Lead city marketing teams / agencies for seamless execution and brand consistency.
  • Ensure data-backed campaign planning, tracking performance metrics, and optimizing spend.

    • Collaboration & Cross-Functional Partnership :

  • Work closely with Central Growth, CX, Ops, and Supply teams to ensure marketing supports business objectives.
  • Build strong partnerships with local vendors, societies, builders, and communities for sustained visibility.
  • Coordinate with Product and Design teams to create on-ground collaterals and digital integrations.

    • Budgeting & Governance :

  • Own and manage offline marketing budgets, ensuring cost-effective execution.
  • Track ROI, brand impact, and lead conversions from each activation.
  • Build a scalable and measurable marketing ops framework.

    • What You Bring :

  • 10 to 12 years of offline / field marketing experience, ideally from consumer tech, FMCG, Q-commerce, or mobility sectors.
  • Strong experience in city-level activations, launches, and community marketing.
  • Ability to build and lead distributed city marketing teams.
  • Comfort with ambiguity, experimentation, and rapid scaling environments.
  • Strong analytical mindset and ability to measure brand impact beyond vanity metrics.
  • Excellent negotiation and vendor management skills.
  • Startup DNA- hustle, ownership, and bias for action.

    • Why Pronto :

  • Opportunity to build Indias most trusted domestic help brand from the ground up.
  • High-ownership role with direct visibility to Founder and investors.
  • Fast-paced environment where ideas convert to action, fast.
  • Work with a passionate team building for millions of Indian households.

    • (ref : iimjobs.com)

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