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Head - Marketing - Mall Management

Head - Marketing - Mall Management

Kaam Job Career Pvt LtdBangalore, India
1 day ago
Job description

Description : Head Of Marketing

Position Overview

The candidate will lead marketing initiatives across multiple PPZ-managed retail malls in the Southern region. As Cluster Marketing South, you will develop and implement strategic campaigns, coordinate mall-level events, manage budgets, and drive marketing-led revenue and footfall.

Key Strategy & Planning

  • Develop annual strategic and tactical marketing plans and calendars for the cluster
  • Align brand positioning and promotional activities across malls.

Events & Activations

  • Conceptualize, negotiate, and execute high-impact events (annual festivals, brand tieups, PR events) at both national and regional scale .
  • Work closely with brand partners, vendors, and inhouse teams.

    • Public Relations & Communications

  • Manage PR campaigns, mall launches, media engagements, press conferences, and

    • Customer Engagement & CRM

  • Drive customerdelight programs and loyalty initiatives using PPZs CRM / automation tools
  • Use database segmentation for targeted communication.

    • Financial Planning & Monitoring

  • Prepare and manage marketing budgets for the cluster; monitor spends and ROI .
  • Track and report marketing incomes, footfall, and campaign KPIs.

    • Business Analysis

  • Conduct business assessments, track campaign performance, and refine marketing strategies based on data and customer insights 7-12 years in retail or mall marketing, preferably in multi-location / event-driven Strategic planning, event management, budgeting, stakeholder Excellent verbal / written English; media and PR handling capabilities.

    • Tools Knowledge :

  • CRM systems, MS Office; digital marketing and automation platforms are a Strong collaboration and cross-functional coordination skills.

    • (ref : iimjobs.com)

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