Tricog Health Services - Head - Marketing

the Marketing Head, Tricog Overview : Tricog Health is seeking a dynamic and strategic Marketing Head to lead the organisations marketing function across both Digital Health and Diagnostics Technologies verticals and the corporate brand of Tricog Health.

This individual will be responsible for driving growth, strengthening brand equity, and establishing Tricogs leadership across markets through strategic marketing, performance marketing, inside sales, and brand communications.

This leadership position requires a balance of strategic vision and executional excellence.

The ideal candidate should be capable of building and managing teams, leading agency collaborations, driving digital performance and inside sales, and strengthening Tricogs brand presence globally.

The Marketing Head will manage in-house brand, creative, and inside sales teams, collaborate closely with business and product leaders, and interface with external creative and media agencies.

Key Leadership :

• Develop and execute a comprehensive marketing strategy aligned with Tricogs business goals across all product lines.
• Build and lead a unified marketing roadmap that integrates digital marketing, performance marketing, inside sales, brand marketing, communications, and creative design.
• Establish clear positioning for each product vertical, ensuring that Tricogs mission and brand message remain consistent across all touchpoints.
• Design and implement long-term plans to strengthen Tricogs brand visibility in India and international markets.

Performance Marketing and Growth :

Brand and Communication :

Market Insights and Consumer Drive research to understand evolving consumer and clinician behaviour, preferences, and needs across markets.

Planning, Budgeting, and Governance :

Cross-Functional Work closely with the Product, Business, Technology, and Clinical teams to ensure integrated go-to-market strategies.

Leadership and People Management :

Candidate Profile :

Key Performance Indicators :

Why Join Tricog?

Tricog Health is a leader in transforming cardiovascular care through artificial intelligence and connected Digital Health technologies.

As Marketing Head, you will play a pivotal role in shaping the narrative of a company that saves lives every day through innovation and scale.

This is an opportunity to define how healthcare technology is perceived and adopted across diverse global markets.

Reporting To : Senior Vice President - Digital Health

Location : Bangalore, India (On-site role)

(ref : iimjobs.com)