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(Urgent) Partner & Events Marketing Manager

(Urgent) Partner & Events Marketing Manager

Kanerika IncHyderabad, Telangana, India
6 hours ago
Job description

What You’ll Own

Partner Marketing with Microsoft, Databricks & Beyond

  • Build and scale joint GTM programs with Microsoft and Databricks.
  • Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.
  • Secure Kanerika’s presence in partner marketplaces, thought-leadership content, and joint PR pushes.
  • Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).

Events Strategy & Execution

  • Own Kanerika’s partner-led events, industry conferences, and flagship summits.
  • Land speaking slots with Microsoft and Databricks at high-visibility stages.
  • Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.
  • Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.
  • Act as a host and coordinator to ensure internal / external alignment.

    • Sales & Ecosystem Alignment

  • Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.
  • Enable sales teams with partner content, co-branded decks, and joint positioning.
  • Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).

    • Awards & Recognition

  • Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).
  • Craft submissions that highlight joint wins.
  • Amplify wins across PR, sales, and partner ecosystems.

    • What Success Looks Like

  • Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.
  • Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.
  • Sales teams point to partner co-marketing content as deal accelerators.

    • Our brand grows globally through alliances — not just in India, but in the US, EU, and beyond.

    What You’ve Done Before

  • 6–8+ years in B2B tech marketing, ideally SaaS / AI / data / automation.
  • Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
  • Planned and executed partner-driven events with measurable pipeline outcomes.
  • Created case studies, co-branded content, and award submissions that landed.
  • Collaborated with sales and partner teams globally across time zones.

    • Who Thrives Here?

    1. Ecosystem-minded : You think in terms of partnerships, not just campaigns.

    2. Connector : You turn Microsoft and Databricks introductions into lasting joint wins.

    3. Storyteller : You craft narratives that make partners proud to feature Kanerika.

    4. Operator : You run events and campaigns that look seamless — even if backstage is chaos.

    5. Experimental : You test new formats and creative ideas, not just “the usual booth.”

    6. Global thinker : You see every event and alliance as a chance to extend Kanerika’s reach worldwide.

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    Event Manager • Hyderabad, Telangana, India

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