Performance Marketing Manager-Personal loan

JD : Performance Marketer

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Introduction

Fatakpay is a leading fintech firm based in Mumbai, dedicated to serving the underserved workforce by providing instant loans and credit lines. Our user acquisition strategy spans across Google, Facebook, Meta, P&L, and other acquisition channels , and we are now looking to scale our efforts 10X.

We are hiring a Senior Performance Marketer to drive customer acquisition, optimize CAC, and manage vendors & agencies for paid campaigns. This role requires a data-driven expert with hands-on experience in performance marketing, A / B testing, attribution modeling, and media buying tools like AppsFlyer.

Role Overview

The Senior Performance Marketer will be responsible for strategizing, executing, and scaling paid marketing campaigns to maximize user acquisition at an optimized cost. This individual will manage relationships with external agencies, oversee paid campaigns, and work on campaign optimization, performance analytics, and automation strategies.

Key Responsibilities

• Develop and execute data-driven user acquisition strategies across Google, Meta, affiliates, and programmatic channels .
• Optimize CAC (Customer Acquisition Cost) while scaling campaigns effectively.
• Manage end-to-end media buying across various channels and platforms.
• Oversee performance metrics such as CTR, CR%, ROAS, LTV, and attribution models to improve efficiency.
• Lead A / B testing experiments for creatives, audience segmentation, landing pages, and campaign structures.
• Work extensively with AppsFlyer and other MMPs (Mobile Measurement Partners) to analyze attribution data.
• Collaborate with product, data, and growth teams to align acquisition strategies with business objectives.
• Work with agencies and vendors to execute large-scale marketing campaigns and optimize performance.
• Automate and optimize campaign reporting dashboards using tools like Google Analytics, Looker Studio, and Excel.

Core KPIs for Success

Who You Are

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Skills Required

Google Ads, affiliate networks, Excel, Google Analytics, programmatic advertising