SEO and Digital Marketing Specialist

Company Description

"We specialize in software development and digital marketing, offering innovative and creative solutions that enhance brand positioning, digital presence, and business growth."

Job Description : SEO & Digital Marketing Specialist

This is a full-time, on-site role based in Chandigarh for a Search Engine Optimization (SEO) & Digital Marketing Specialist.

The Specialist will be responsible for :

Conducting keyword research, performing SEO audits, and implementing on-page & off-page SEO strategies.

Optimizing website content to improve search engine rankings and organic visibility.

Analyzing web analytics and performance data to measure success and identify growth opportunities.

Executing link building activities and monitoring backlink profiles.

Managing and optimizing Google Ads (Search, Display, Video) campaigns.

Running and scaling Meta Ads (Facebook & Instagram) campaigns to drive engagement and conversions.

Contributing to overall digital marketing strategies, including social media campaigns, content optimization, and online reputation management.

Staying updated with the latest SEO, SEM, and digital marketing trends and best practices.

Qualifications & Skills :

Proven experience in SEO, Google Ads, and Meta Ads.

Strong understanding of digital marketing tools, analytics platforms, and campaign optimization.

Knowledge of current SEO guidelines, algorithms, and PPC strategies.

Excellent analytical, problem-solving, and communication skills.