Paid Ads Strategist (Senior)

Job Title : Paid Ads Strategist (Senior)

Location : Bangalore | Kozhikode

Experience : 3–5 years

Compensation : Up to ₹60,000 per month

About Mailercloud :

Mailercloud is a fast-growing SaaS-based email marketing automation platform helping businesses design, send, and optimize email campaigns with advanced deliverability, segmentation, and automation capabilities. We empower global enterprises to achieve maximum ROI through intelligent marketing workflows and personalized customer engagement.

About the Role :

We are seeking a results-driven Paid Ads Strategist to join our Digital Marketing team in Bangalore. In this role, you will be responsible for planning, executing, and scaling paid advertising campaigns across multiple platforms. You will take full ownership of campaign strategy, budget management, and performance optimization to deliver measurable ROI. This position is ideal for someone with 3–5 years of hands-on experience in performance marketing who thrives in a fast-paced SaaS environment and can independently drive growth.

Key Responsibilities :

Campaign Strategy & Management : Plan and manage multi-channel PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

Budget Ownership : Handle ad spends effectively, ensuring maximum ROI and efficient cost per acquisition (CPA).

Advanced Targeting : Develop and optimize audience segmentation, retargeting, and lookalike campaigns.

Creative Collaboration : Work with design and content teams to create compelling ad creatives, copy, and landing pages tailored for conversions.

Performance Optimization : Conduct A / B testing, optimize bids, and adjust strategies based on data insights.

Market & Competitor Research : Stay updated on trends in paid media, competitor strategies, and evolving ad platforms.

Integration with Sales & Marketing : Align campaigns with overall digital marketing and lead generation strategies to support revenue goals.

Skills & Qualifications :

Bachelor’s degree in Marketing, Business, or related field.

3–5 years of proven experience in managing high-budget paid ads campaigns (preferably in SaaS or B2B).

Strong expertise in Google Ads, Meta Ads Manager, and LinkedIn Ads..

Hands-on experience with analytics and tracking tools (Google Analytics, Tag Manager, UTM tracking, Data Studio).

Ability to manage monthly budgets in lakhs while ensuring measurable returns.

Strong analytical, problem-solving, and decision-making skills.

Google Ads and Meta Ads certifications are highly preferred.

Why Join Us :

Competitive salary up to ₹60,000 / month.

Opportunity to drive high-impact campaigns for a growing SaaS platform.

Collaborative work culture with room for creativity and innovation.

Career growth into leadership roles within performance marketing.