IndoFast Energy - Marketing Manager

Marketing Manager

About the Role

We are looking for an experienced Marketing Manager who can independently plan, execute, and manage on-ground events, expos, and B2C activations and offline lead generation for Indofast. This is a senior, hands-on role requiring strong operational capability, vendor management expertise, and the ability to deliver high-quality brand experiences consistently.

You will work closely with the marketing, design, sales, operations, and leadership teams to bring our brand to life at customer touchpoints. The ideal candidate is proactive, detail-oriented, and can handle end-to-end event ownership-from ideation to execution to reporting.

Key Responsibilities :

1. Event & Expo Management

• Plan, execute, and manage all events, expos, on-ground activations, and B2C marketing activities.
• Lead end-to-end logistics including venue finalization, stall setup, branding materials, staffing, and giveaways.
• Ensure strong on-ground brand presence and smooth event operations.
• Be physically present during setup and event days to supervise execution.
• Manage promoter teams - training, briefing, pitch preparation, and on-ground supervision.

2. B2C Activation & Lead Capture

3. Vendor Identification, Negotiation & Managemen t

4. Budgeting, Cost Control & ROI Tracking

5. Branding & On-Ground Quality Control

6. Internal & Cross-Functional Coordination

7. Marketing Administration & Finance Coordination

o Approvals

o Event budgets

o Monthly marketing spend sheets

o Vendor trackers

o Activity-wise cost summaries

o Audit-ready documentation

8. Campaign Innovation & Market Insights

9. Logistics & Asset Management

10. Reporting & Documentation

Required Skills & Experience

Technical Skills

Soft Skills

(ref : iimjobs.com)