Influencer Marketing Executive

Company Description

THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn!

Role Overview :

We are looking for a creative and driven Influencer Marketing Executive to lead and execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms.

Key Responsibilities :

Identify, research, and build relationships with relevant influencers across platforms (Instagram, YouTube, etc.)

Coordinate and execute influencer marketing campaigns aligned with brand goals.

Negotiate deliverables, budgets, and timelines with influencers.

Track, analyze, and report on campaign performance and ROI.

Maintain a database of influencer contacts, collaborations, and content deliverables.

Collaborate with content, design, and product teams for effective campaign execution.

Stay updated on emerging influencers, trends, tools, and best practices in the influencer marketing space.

Requirements :

Bachelor’s degree in Marketing, Communications, or a related field.

0-1 year of experience in influencer marketing or digital marketing

Strong communication, negotiation, and relationship-building skills.

Creative mindset with an eye for trends and aesthetics.

Familiarity with influencer platforms and tools.

Proficiency in social media platforms and analytics tools.