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Sales Associate

Sales Associate

HOKICOGurgaon, Haryana, India
8 days ago
Job description

Location : Gurugram / Noida

#of working days : 5 days a week with 2 Saturdays working (2nd & 4th)

Timings : 10am to 7pm

Employment Type : Full time (Onsite)

We are seeking a dynamic and target-driven Sales Associate to join our fast-growing startup. The role involves lead generation, client acquisition, relationship management, and achieving revenue targets. You will play a key role in driving sales growth while representing the company’s brand and solutions in the market.

Key Responsibilities

1. Business Development & Lead Generation

  • Identify and qualify new business opportunities through calls, emails, LinkedIn, and networking. Maintain a strong sales pipeline with a steady flow of prospects.
  • Support in setting up client meetings and product / service demos.

2. Sales & Revenue Achievement

  • Meet and exceed monthly / quarterly revenue targets.
  • Negotiate and close deals to achieve business objectives.
  • Track and report sales metrics regularly to the management team.
  • 3. Client Relationship Management

  • Build strong and lasting relationships with clients.
  • Ensure timely responses to client queries, quotations, and proposals. Drive repeat business and upselling opportunities.
  • 4. Market Intelligence

  • Gather competitor and industry insights to support sales strategy.
  • Share client feedback with internal teams for product / service improvement.
  • 5. Sales Operations

  • Maintain accurate records in CRM (calls, follow-ups, meetings, conversions).
  • Support the creation of sales collaterals and presentations.
  • Key Result Areas (KRAs)

  • Achievement of sales targets (monthly / quarterly / annual).
  • Consistent lead generation and conversion.
  • Strong client relationship management and retention.
  • Accurate reporting and CRM updates.
  • Contribution to brand visibility and market presence.
  • Key Performance Indicators (KPIs)

    1). Revenue & Targets

  • Monthly / quarterly revenue achieved vs. target : ≥ 90% achievement.
  • Number of deals closed per month : (startup to define target e.g., 8–10 SMB deals OR 2–3 enterprise deals). Average deal value growth (month-on-month).
  • 2). Lead Generation & Pipeline

  • No. of qualified leads generated per month : (define target e.g., 30–50).
  • Conversion ratio (leads meetings closures) : ≥ 15–20%.
  • Follow-up adherence : ≥ 95% leads followed within 48 hrs.
  • 3). Client Relationship

  • Repeat / upsell revenue contribution : ≥ 20% of total sales.
  • Client satisfaction score (post-sales feedback) : ≥ 8 / 10.
  • Retention of key accounts : ≥ 90%.
  • 4). Sales Operations

  • CRM data accuracy & reporting compliance : ≥ 95%.
  • Sales reports submitted on time : 100%.
  • 5). Behavioral / Soft Metrics

  • Punctuality and responsiveness (internal & external).
  • Team collaboration in closing strategic accounts.
  • Qualifications & Skills

  • Bachelor’s degree (MBA / PGDM in Sales / Marketing preferred).
  • 2–4 years of experience in B2B / B2C sales (startup / SME background preferred).
  • Strong negotiation and communication skills.
  • Target-oriented mindset with resilience to work in fast-paced environments. Proficiency in MS Office, CRM tools, and digital prospecting (LinkedIn, email campaigns).
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    Sales Associate • Gurgaon, Haryana, India

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