Assistant Brand Manager for Foods-Chennai

Job Purpose :

Responsible for building and scaling a new food brand from inception, driving its strategy,

positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and

marketplaces, ensuring strong consumer connection and business impact

Key Responsibilities & Accountability :

• Develop and implement brand strategy, positioning, and value proposition.
• Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
• Manage consumer and market research, track brand health, and generate insights.
• Partner with performance marketing teams / agencies to ensure effective brand messaging.
• Plan and execute BTL activations, in-store visibility, and sales enablement tools.
• Build and maintain brand presence on D2C platforms and e-commerce / quick commerce

marketplaces.

execution.

Functional Competencies :

Job Specification :

or Home Care categories).

(mandatory), working with agencies / creators, managing campaigns, and handling brand

budgets.