Job tittle : Brand Manager[You one]
Location : chennai
Salary : Upto 18LPA
Job Purpose :
Responsible for shaping and driving the brand identity, strategy, and market presence of You One
in the sports performance (footwear & apparel) category. This role demands a balance of strategy
and execution, building integrated campaigns, driving consumer engagement, and ensuring brand
relevance across retail, digital, and on-ground activations
Key Responsibilities & Accountability :
- Develop and execute brand strategy, positioning, and value proposition aligned with
company vision.
Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-ground).
Manage content calendars and create “always-on” consumer engagement moments.Conduct market and consumer research; track brand health metrics and identify insights.Partner with digital / performance teams to ensure effective campaigns and userexperiences.
Drive retail and on-ground activations including in-store visibility, campus, and sportsevents.
Create sales enablement tools : lookbooks, launch kits, VM guidelines, and trainingdecks.
Maintain e-commerce / marketplace brand presence (basic hygiene, listings, availability).Manage brand budgets, track ROI, and ensure efficient use of spends.Lead agency and partner relationships, ensuring on-time, on-budget, and high-qualityoutputs.
Functional Competencies :
Brand Strategy & PositioningIntegrated Campaign ManagementRetail & On-Ground ActivationDigital & Performance Marketing AlignmentConsumer & Market InsightsJob Specification :
Experience : 5–7+ years in brand management / marketing (sports, athleisure, or lifestylecategory experience is a plus).
Education : Graduate / MBA in Marketing, Brand Management, or related field.Background : Strong track record of developing and executing brand strategies, runninglarge-scale integrated campaigns, working with agencies / creators, and managing brand
budgets (₹3–5 Cr+ preferred). Hands-on exposure to retail, on-ground activations, and digital
marketing is essential.