Talent.com
This job offer is not available in your country.
Assistant Brand Manager for Foods-Chennai

Assistant Brand Manager for Foods-Chennai

The Banyan HR Consults ChennaiChennai, Tamil Nadu, India
16 days ago
Job description

Job Purpose :

Responsible for building and scaling a new food brand from inception, driving its strategy,

positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and

marketplaces, ensuring strong consumer connection and business impact

Key Responsibilities & Accountability :

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams / agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce / quick commerce

marketplaces.

  • Manage brand budgets, track ROI, and ensure measurable outcomes.
  • Collaborate cross-functionally with internal teams and external partners for seamless

    • execution.

    Functional Competencies :

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

    • Job Specification :

  • Experience : 4–5 years in brand management / marketing (preferably in Foods, Personal Care,

    • or Home Care categories).

  • Education : Graduate / MBA in Marketing, Brand Management, or related field.
  • Background : Hands-on experience in building brands on D2C and marketplaces

    • (mandatory), working with agencies / creators, managing campaigns, and handling brand

    budgets.

    Create a job alert for this search

    Brand Manager • Chennai, Tamil Nadu, India