Principal CRM - Referral & Rewards

Who We Are

Moniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.

Since 2019, Moniepoint's technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria.

Curious about what makes Moniepoint an incredible place to work Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

About The Role

Are you a CRM expert passionate about building smart, automated customer journeys at scale Do you thrive in fast-paced, data-driven environments and enjoy solving complex engagement challenges

Moniepoint is looking for a Principal CRM Specialist to lead our Referral & Rewards CRM strategy. This is a senior, hands-on role responsible for owning high-impact lifecycle marketing initiatives across key channels - email, SMS, push, in-app messaging, and WhatsApp. You'll work closely with marketing, product, data, and engineering teams to deliver personalised, scalable, and measurable CRM programs using Braze.

What You'll Get To Do

• Own CRM Strategy for Referral & Rewards programs, acquisition, onboarding, engagement, and retention journeys.
• Build multi-channel CRM flows using Braze : email, push notifications, SMS, WhatsApp, in-app messages, content cards.
• Design and implement personalized and dynamic campaigns using event triggers, custom attributes, and API / webhook integrations.
• Work with product and engineering to ensure backend readiness, webhook testing, and campaign automation.
• Use RFM (Recency, Frequency, Monetary) and other segmentation frameworks to target users effectively.
• Run A / B tests and control groups to evaluate campaign effectiveness, measure lift, and drive continuous improvements.
• Define campaign KPIs and analyze performance using Braze, Amplitude, and internal dashboards.
• Share learnings, optimizations, and best practices across the CRM team and wider marketing org.

To succeed in this role, you should have

What We Can Offer You

What to expect in the hiring proce ss

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.

Skills Required

Javascript, Html