CRM Specialist

Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S. schools. We have phenomenal investors, we're profitable, and we're committed to growing and improving every day.

With a commitment to fostering active learning, and taking Wayground to more learners across the globe. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.

We are seeking a skilled and results-driven CRM Associate to join the Wayground team. In this end-to-end role, you will manage and optimize personalized marketing campaigns across the entire customer lifecycle, from acquisition to retention. Using your expertise in lifecycle marketing, you'll collaborate with cross-functional teams to craft compelling copy, design engaging visuals, and leverage data to optimize campaign performance.

What you'll do...

• Design, execute, and optimize automated and manual marketing campaigns across email, push, in-app messaging, and SMS using tools like Clevertap , Braze , Moengage , or Klaviyo .
• Create persuasive, on-brand copy for all lifecycle touchpoints to drive customer engagement and retention.
• Collaborate with designers to develop visually appealing and effective marketing materials.
• Manage campaign scheduling, A / B testing, and segmentation to maximize performance.
• Analyze customer behavior and campaign results to optimize strategies for improved engagement and retention.
• Work with cross-functional teams to ensure alignment across customer touchpoints and lifecycle stages.

Who you are...

Skills Required

Email Marketing, Data Analysis, Segmentation