Area Sales Manager - On Trade - Lucknow

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

On-Trade Area Sales at Bacardi are accountable for creating value by driving sales and building the brand visibility in premium and standalone establishments. They play a critical role in taking our Bacardi portfolio brands to the next level. They do this by crafting and executing a lot of brand activations, advocacy sessions for the key consumers and retailers.

About You

In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Lucknow. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
• Develop effective long-term relationships with customers and distributors to be perceived as the company's leading customer contact within the state
• Execute occasion-based price pack architecture to deliver improved mix
• You will be accountable for the effective implementation of our annual price increases
• Optimize promotional plans through the year through implementation of the ROI strategy and goals
• Input into the shaping of the channel & portfolio strategy of the territory
• Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions / issues
• Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
• Build effective long-term relationships with Key Customers
• Relentlessly drive a pay for performance-based approach with Key Customers

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level.

Disclaimer : Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement :

Health & Wellbeing

Additional Benefits

The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

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Skills Required

Negotiation Skills