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Sr. Manager - Marketing & Communication

Sr. Manager - Marketing & Communication

ConfidentialPune
30+ days ago
Job description

Key Responsibilities :

Strategic Marketing Planning

  • Develop and execute integrated marketing strategies aligned with business objectives
  • Manage annual marketing budgets, plans, and performance metrics
  • Conduct market research and competitor analysis to identify growth opportunities

Branding & Communication

  • Strengthen corporate branding, visual identity, and brand positioning across platforms
  • Develop and manage corporate communication strategies, press releases, media kits, and internal communications
  • Ensure consistent messaging across all internal and external communications

    • Digital Marketing & Campaigns

  • Oversee digital marketing initiatives including SEO, SEM, email marketing, and social media campaigns
  • Manage website content, analytics, and lead generation strategies
  • Work with external agencies and creative teams for digital assets and promotional campaigns

    • Content & Collateral Development

  • Lead the creation of brochures, presentations, videos, newsletters, and case studies
  • Oversee content development for blogs, white papers, and thought leadership articles
  • Support technical teams with bid documents, proposals, and marketing decks

    • Stakeholder Engagement & Events

  • Coordinate participation in industry events, exhibitions, and webinars
  • Build and manage relationships with media, industry influencers, and external partners
  • Manage internal communications and employee engagement programs

    • Reporting & Analytics

  • Monitor KPIs related to brand visibility, campaign performance, and audience engagement
  • Use tools like Google Analytics, CRM, and social media insights for reporting
  • Recommend and implement improvements based on analytics

    • Qualifications :

  • Master's degree in Marketing, Mass Communication, Business Administration, or related field
  • Certification in Digital Marketing or Content Strategy is a plus

    • Experience :

  • 10–15 years of experience in B2B / B2C marketing, corporate communications, or brand strategy
  • Industry experience in engineering, infrastructure, technology, or manufacturing is preferred

    • Key Skills :

  • Strong leadership and project management abilities
  • Excellent communication (verbal & written) and storytelling skills
  • Proficiency in digital marketing tools, CRM, CMS, and Adobe Creative Suite
  • Strategic thinking and analytical mindset
  • Ability to manage multiple stakeholders and agency partners

    • Skills Required

    Strategic Marketing Planning, Branding, Content Management, Stakeholder Engagement

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