▷ [Immediate Start] Global Product Marketing Head - Cybersecurity

As a senior leader, you will manage and mentor a team of product marketers,

provide strategic direction, and foster a culture of collaboration and innovation. You

will be responsible for defining our go-to-market strategies, positioning, messaging,

and sales enablement, ensuring that our products resonate with target audiences

and drive significant business impact.

Responsibilities

 Develop and Execute Go-to-Market Strategies : Lead the planning and

execution of comprehensive go-to-market strategies for new product launches

and existing product enhancements. This includes defining target markets,

buyer personas, and competitive differentiation.

 New Version Launches - Planning and Execution : Orchestrate the end-to-

end launch plan for new product versions, major features, and significant

updates, ensuring maximum market impact and adoption.

 Product Positioning and Messaging : Craft compelling and differentiated

product positioning and messaging that highlights the unique value

proposition of solutions. Ensure consistent messaging across

all internal and external communications.

 Content Creation and Thought Leadership : Develop high-quality marketing

content, including datasheets, whitepapers, presentations, videos, solution

briefs, case studies, website copy, and blog posts. Provide strategic thought

leadership in the application security domain, representing at

key industry forums and influencing market direction.

 Sales Enablement : Collaborate closely with the sales team to create

effective sales tools, training materials, and competitive intelligence to

empower them to effectively articulate the value of products.

 Cross-Functional Collaboration : Work closely with product management,

engineering, sales, and corporate marketing teams to ensure alignment on

product roadmap, launch plans, and overall business objectives.

 Demand Generation Support : Partner with demand generation teams to

develop and execute integrated marketing campaigns that drive leads and

pipeline for products

 Team Management : Build, mentor, and lead a high-performing product

marketing team. Foster professional growth, provide coaching and feedback,

and ensure operational excellence across all product marketing initiatives.

 Analyst Relations : Support engagement with leading industry analysts to

ensure favorable positioning and comprehensive coverage of product

solutions.

Qualifications

 Experience :

o 15+ years of experience in product marketing, with at least 5+ years in

a leadership role, preferably within the application security or

cybersecurity software industry.

o Proven track record of successfully launching and growing enterprise

software products.

 Domain Expertise :

o Strong understanding of application security concepts, including SAST,

DAST, IAST, and SCA.

o Familiarity with the DevSecOps and SDLC processes.

o Knowledge of the competitive landscape in application security.

 Marketing Skills :

o Exceptional written and verbal communication skills, with the ability to

translate complex technical concepts into clear, concise, and

compelling marketing messages.

o Strong analytical skills to interpret market data and make data-driven

decisions.

o Proficiency in creating sales enablement tools and training materials.

 Leadership & Collaboration :

o Demonstrated ability to lead cross-functional initiatives and influence

stakeholders at all levels.

o Excellent interpersonal skills and a collaborative approach.

 Education : Bachelor's degree in Marketing, Business, Computer Science, or

a related field. MBA is a plus.

What We Offer

 Opportunity to lead product marketing for a leading application security

solution.

 Collaborative and innovative work environment.

 Competitive salary and benefits package.

 Opportunities for professional growth and development.

• This position is based at our Bengaluru office.