Performance marketing

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Performance Specialist will be responsible to create execute and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth. Increase consumer outreach and convert the community into loyal consumers of the brand.

Responsibilities

Creating and executing a strong performance marketing strategy & execution plan.

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Implementing A / B testing and conversion rate optimization

Ensuring successful planning execution and optimization for key traffic KPIs via paid organic & own media channels

Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis

Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas feedback & present results

Staying updated with the latest performance marketing trends and technologies

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel marketing planning and budgeting marketing ROI operational efficiency campaign impact awareness events and strategic KPI s)

Understand new and relevant KPI metrics requirements for performance management and optimization purposes

Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Volume target setting and achievement for the brand s website while maintaining a healthy ROAS

Skills and Qualifications : -

Previous work experience in a quantitative marketing role managing strategy and execution on social search or other performance-oriented channels

In-platform execution experience setting up campaigns in Facebook ads manager Google Ads and Google AD Words

Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized

Proven track record of building and scaling acquisition campaigns with a strong focus n ROI

Outstanding presentation skills

Excellent written and verbal communication skills

Strong project management skills

Critical thinker and creative

Bachelor s degree in Marketing or relevant field

Strong product understanding of the fashion and social trends relevant for the business

Salary Range : Upto 6.5 LPA

Work Mode : Work from Office

Location : Ecotech-1 Ext Kasna Greater Noida

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 50000 - 55000