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Specialist - Performance Marketing
Matrix MarketersNoida, India30+ days ago
Job descriptionGrowth Strategy : Design and implement scalable user acquisition strategies across organic and paid channels. Paid Media : Launch, manage, and optimize performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, and other relevant platforms. Inbound Marketing : Drive qualified leads through content marketing, SEO, and email nurture campaigns. Analytics & Optimization : Monitor key metrics, perform A / B testing, and optimize campaigns to improve CPA, ROAS, LTV, CAC, etc. Funnel Management : Build and refine marketing funnels for different stages of the customer journey (TOFU, MOFU, BOFU). SEO & Content Strategy : Develop a content calendar and work with content creators to publish high-quality, search-optimized blog posts, landing pages, and resources. Marketing Automation : Use tools like HubSpot, Active Campaign, or Mail chimp for nurturing leads and automating workflows. Collaboration : Work closely with design, content, product, and sales teams to align messaging and maximize 4+ years of experience in performance / growth / inbound marketing. Hands-on experience with Google Ads, Facebook Ads Manager, and LinkedIn Ads. Strong grasp of analytics tools like Google Analytics, Mix panel, or similar. Familiarity with SEO best practices and tools like Ahrefs, SEMrush, or Moz. Excellent communication and copywriting skills. Ability to hustle, experiment, and pivot quickly based on data. Knowledge of landing page builders (Web flow, Unbounce, etc.) and A / B testing platforms (Optimizely, Google Optimize).
Company Description :
- Matrix Marketers develops customized solutions based on your specific business needs in various industries.
- We understand the critical impact of user experience on new business ventures, ensuring prospective customers convert into long-term clients.
- Our approach focuses on simplicity, building on fundamental principles to provide effective and efficient solutions.
- We are looking for a data-driven, creative, and ambitious Performance Marketer / Growth Hacker / Inbound Marketing Specialist to join our marketing team.
- You'll be responsible for acquiring new users, optimizing marketing funnels, and driving measurable business growth through experimentation, paid media, SEO, content, organic traffic and conversion rate optimization.
Key Responsibilities :
ref : iimjobs.com)
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Performance Marketing • Noida, India
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