Head Of Performance Marketing

ABOUT ANOMALY

Anomaly is India’s fastest-growing technology company, transforming how businesses grow through cutting-edge digital strategies and breakthrough technologies. We’re building the next generation of digital marketing – blending creativity, data, and technology to deliver extraordinary outcomes.

As we scale aggressively toward becoming India’s next unicorn, we’re searching for visionary leaders who don’t just want a job — they want to build a legacy.

THE ROLE

We are hiring a Head of Performance Marketing to lead our growth engine. You’ll drive strategy, innovation, and execution across digital channels, leading a top-tier team to deliver revenue growth and market leadership.

Location : Remote-first (India), hybrid optional

Reporting to : CMO

Team size : 5-8 direct reports (performance marketing specialists)

WHAT YOU’LL DO

Strategy & Leadership

Design and execute a world-class performance marketing strategy across Google, Meta, , display, and programmatic.

Drive exponential lead generation, customer acquisition, and revenue growth.

Partner with the executive team to align marketing with business priorities.

Pioneer data-led marketing transformation and tech-driven innovation.

Growth & Performance

Own and optimize multi-million-dollar budgets across digital channels.

Build attribution models, advanced measurement frameworks, and predictive analytics.

Lead experimentation, A / B testing, and conversion optimization for constant improvement.

Set ambitious KPIs and ensure industry-leading performance benchmarks.

Team Building & Leadership

Recruit, mentor, and grow a world-class team of specialists.

Foster a culture of ownership, accountability, and innovation.

Collaborate cross-functionally with Product, Sales, Analytics, and Leadership teams.

Innovation & Emerging Tech

Integrate AI and machine learning for smarter campaign execution.

Scale automation, personalization, and predictive marketing.

Identify and capitalize on emerging growth opportunities in new platforms and markets.

WHAT WE’RE LOOKING FOR

Must-Have Experience

8+ years in performance marketing, with proven impact on revenue growth.

5+ years in leadership roles, managing high-performing teams.

Managed annual paid media budgets of $6M+ (₹50+ crores).

Deep expertise in Google Ads, Meta Ads, Ads, programmatic platforms.

Mastery of GA4, GTM, attribution modeling, SQL, BI tools.

Experience with marketing automation (HubSpot, Salesforce, Marketo).

Strong grasp of Marketing Mix Modeling (MMM) and incrementality testing.

Leadership Qualities

Visionary thinker with the ability to turn ideas into execution.

Strong mentoring, coaching, and team-building skills.

Excellent communication, influence, and stakeholder management.

Relentless focus on measurable business impact.

Preferred (Bonus Points)

MBA from a top-tier institution or equivalent experience.

Google Ads & Meta Blueprint certifications.

Experience in SaaS, e-commerce, or high-growth tech environments.

Background in scaling marketing organizations in unicorn / startup ecosystems.

SUCCESS METRICS

Growth Metrics

40%+ YoY growth in qualified leads

Industry-best Customer Acquisition Cost (CAC)

5x+ Return on Ad Spend (ROAS)

60%+ of revenue attributed to marketing efforts

Operational Excellence

95%+ individual KPI achievement across the team

Campaigns consistently outperforming market benchmarks

2+ breakthrough marketing initiatives launched annually

COMPENSATION & PERKS

Compensation

We offer one of the highest-paid roles for this position in India’s market, benchmarked globally.

Base Salary : $45,000 - $65,000 USD annually

Performance Bonus : Up to 40% of annual base

Equity : Meaningful stock options in a high-growth tech company

Benefits & Support

Remote-first work model (with optional hybrid setups in key hubs)

Premium Health Insurance for you and your family

Learning & Development Fund : $2,500 / year for courses, certifications, conferences

Home Office Setup Allowance + Premium Laptop

Generous Time Off : 25 paid leave days + 12 public / festival holidays

Fast-Track Career Growth : Direct exposure to C-suite, mentorship from industry leaders, promotion opportunities tied to impact.

WHY JOIN ANOMALY?

Be a Builder : Shape the future of a company that’s set to redefine the digital marketing industry.

Scale with Us : We’re growing — fast. You’ll have the freedom and resources to build something meaningful.

Work with the Best : Collaborate with India’s top 1% marketing, product, and technology talent.

Own Your Impact : Your strategies will directly drive millions in revenue and market leadership.

Anomaly is proud to be an equal opportunity employer.

We embrace diversity and inclusion across all aspects of our hiring process and workplace. We welcome applicants of all backgrounds regardless of gender, race, ethnicity, age, disability, sexual orientation, or beliefs.

Join us. Let’s build the future of growth marketing together.