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JUSTDOGS - Manager - Performance Marketing
JUSTDOGSGujarat, India30+ days ago
Job descriptionHands-on management of ad accounts with smart segmentation, bidding, creative testing, and budget optimization Own new customer acquisition, repeat conversion, and average order value (AOV) uplift Set up structured A / B tests for creative, landing pages, CTA, and audience cohorts Collaborate with tech & product to optimize website UX, load speed, and mobile experience Identify drop-offs in the purchase funnel using GA4, Hotjar, and session recordings Drive landing page optimization with high-intent content and performance creatives Maintain dashboards for key metrics : ROAS, CAC, LTV, Blended vs Channel-wise performance Deep dive into cohort analysis, contribution margin, and retention from paid cohorts Ensure accurate tracking (via GA4, GTM, Pixels, Conversion APIs, UTM hygiene) Work with in-house and agency creative teams to brief & validate ad creatives tailored for conversion Test static, video, carousel, and dynamic creatives across channels Innovate with pet-parent centric messaging, emotional triggers, and seasonality Monthly E-commerce Revenue (from Paid) Blended & Channel-wise ROAS CAC vs LTV ratio Conversion Rate (CVR) on landing pages Growth in Paid Attributed Orders 3-6 years of hands-on experience in performance marketing for D2C brands Proven ability to manage and scale paid spends - 25L+ monthly Strong analytical ability and comfort with data, attribution, and ROAS math Understanding of Shopify / Shopify Plus, GA4, and automation tools Bonus : Experience in pet care, FMCG, beauty, or health industries
Role Objective :
Accelerate JUSTDOGS' e-commerce growth by owning and optimizing full-funnel performance marketing across all paid digital channels. Drive traffic, increase conversions, and maximize ROAS to scale our D2C channel aggressively.
Key Responsibilities :
1. Performance Marketing Strategy :
- Design and implement growth strategies tailored for D2C e-commerce - acquisition, retention, and remarketing
- Own paid campaigns across Meta, Google (Search, Shopping, Display), YouTube, Affiliate, and Influencer Boosting
- Develop weekly, monthly, and quarterly performance plans aligned with business goals
2. Execution & Scaling :
3. Conversion Rate Optimization (CRO)
4. Analytics & Attribution
5. Creative & Content Alignment
KPIs :
What You'll Need :
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Manager Performance Marketing • Gujarat, India
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