Product Marketing Manager

Job Summary

As Product Marketing Manager  in our Product Marketing organization, you will lead the outbound marketing of our portfolio of products for backup and cyber-protection. In this highly visible and strategic role, you will work closely with product management, corporate marketing, and sales to define product positioning and messaging, bring new products to market, and grow our business through integrated sales and marketing campaigns. This role will report directly to the Head of Product Marketing.

Responsibilities

• Defining the positioning, value propositions, and unique business value of our portfolio of products for backup and cyber-protection, including translating technical capabilities into benefits, and crafting compelling, differentiated messaging that connects with target customer personas.
• Launching new products to market with an emphasis on driving funnel and revenue growth.
• Defining campaigns to engage new and existing customers, including definition of Ideal Customer Profiles and developing content across the buyer’s journey to drive demand generation.
• Evangelizing Quantum’s story to industry press, analysts, partners, and customers.
• Providing market, analyst, and customer input to influence our product roadmaps and market strategy.
• Updating and maintaining competitive material for your products.
• Training our sales team and channel partners on your products so they can identify prospects, effectively sell and win.
• Collaborating directly with team members to understand and evaluate marketing tactics that are / aren't working and adapt content, cadence, style or overall strategy accordingly to maximize results.

Job Requirements