Product Marketing Manager

About Open :

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.

We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Product Marketing Manager

Experience : - 5-8

Location : - Bangalore

Responsibilities :

• Product Positioning & Messaging

○ Craft differentiated positioning for Open’s products (AP, AR, Compliance, PG, Open Capital).

○ Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs,

finance teams).

○ Develop GTM playbooks for product launches and feature rollouts.

○ Partner with Product and Growth teams to experiment and define pricing plans and launch

timelines for features / modules

○ Partner with Performance Marketing, SEO, and Content teams to design campaigns that

generate pipeline.

○ Ensure campaigns map to the right buyer personas and business use cases.

○ Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty

programs.

○ Drive product engagement, email nurture, and lifecycle marketing to boost retention.

○ Build customer feedback loops to influence product roadmap

○ Improve product usage and retention

○ Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators).

○ Train sales teams on product positioning, buyer personas, and objection handling.

○ Conduct customer, market, and competitor research to guide product strategy.

○ Build competitive battlecards and update stakeholders regularly.

○ Gather customer insights, case studies, and testimonials.

○ Work with Customer Success to drive adoption, retention, and cross-sell opportunities.

○ Define KPIs for product marketing success (adoption, pipeline influence, win rates).

○ Track and report impact of marketing initiatives on product growth.

○ Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader.

○ Drive product-led storytelling (blogs, webinars, industry reports)

Requirements

Why work at Open?