Senior Associate Programmatic
ConfidentialPune, India6 days ago
Job description.Optimization & Pacing : Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results .Data Analysis & Reporting : Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders .Troubleshooting : Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance .Client & Team Collaboration : Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams .Process Improvement : Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed .Mentorship : Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations s : DSP Expertise : Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical suppor t.Data-Driven Mindset : Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievemen t.Problem-Solving : Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenge s.Communication & Reporting : Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal team s.Certifications : Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferre ls : Cross-DSP Experience : Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategi es.Brand Safety : Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaig ns.Basic AdServer Knowledge : Theoretical understanding of campaign tracking in AdServers for better campaign optimizati
Position Overview :
As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary.
Responsibilities
- : Campaign Management : 3+ year of experience in managing programmatic campaigns
,Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon
Required Skill
d.
Desired Skil
on.
Skills Required
Data Analysis, Dv360, Excel, Troubleshooting, Campaign Management
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Senior Associate • Pune, India
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