Senior Executive- Programmatic

About the Role :

We are seeking a driven Programmatic Specialist to manage and optimize digital advertising campaigns. You will be responsible for the day-to-day execution, performance analysis, and client communication, ensuring campaigns achieve key performance indicators (KPIs).

Responsibilities :

• Execute, monitor, and optimize programmatic campaigns primarily within DV360.
• Analyse campaign data, generate insightful reports, and provide actionable recommendations.
• Proactively manage client data to maximize campaign performance.
• Ensure campaign delivery adheres to best practices and achieves client KPIs.
• Communicate effectively with clients and internal teams, providing regular campaign updates.
• Utilize MMPs and analytics tools to track and measure campaign effectiveness.
• Maintain platform expertise and enforce DV360 best practices.
• Knowledge of other DSPs (TTD, Amazon DSP) is a plus.
• Knowledge of Media Planning, Programmatic Deals is a Plus

Qualifications :