Egnyte - Campaign Manager - Digital Marketing

AEC DIGITAL MARKETING CAMPAIGN MANAGER.

Remote India.

EGNYTE YOUR CAREER.

SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people.

We believe that every role has a great impact, and every Egnyter should be respected.

When joining Egnyte, you're not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values : .

Invested Relationships.

Fiscal Prudence.

Candid Conversations.

ABOUT EGNYTE.

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content.

Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere.

Our Digital Marketing team creates and manages campaigns targeting non-customers with the objective of : 1) building our database of prospects, 2) nurturing prospects, and driving engagement to convert them to Marketing Qualified Leads that then get passed to Sales, and 3) help Sales convert them to Pipeline Opportunities and Closed Won deals.

We also target Customers for upsell and cross-sell.

WHAT YOU'LL DO :

• This role will report to the Director of Integrated Marketing in Digital Marketing.
• In this role, you will be accountable for achieving our Architecture, Engineering, and Construction pipeline and revenue targets.
• To that end, you will be responsible for the development of the strategy, plans, and execution of AEC vertical campaigns across digital marketing channels (Direct / Web, SEO, SEM, Paid Social, Cost Per Lead (CPL), and Email), targeting Prospects (Direct and Partner) and Install Base.
• You will act as the AEC campaign subject matter expert within the digital marketing organization.
• This is a remote position (work from home), but you may be expected to travel to Mumbai to meet with the team on occasion.

ROLE DESCRIPTION : Marketing Strategy :

Campaign Development and Execution :

Oversee distribution of content through digital channels :

Work with channel owners to continuously optimize and pilot new digital channels (including A / B testing creative, content, and formats).

Recommend innovations that can scale across AEC campaigns.

Ensure that all marketing activities are aligned / integrated from a messaging, content, and creative perspective.

Orchestrate teams / resources to bring campaigns to market on time and on budget.

Sales Follow-Up.

Develop Outreach templates and Outreach sequences for Sales to leverage for follow-up with marketing-qualified leads coming from campaigns targeting Direct, Partner and Install base prospects.

Create A / B tests to test messaging within sequences.

Ensure use of sequences, track usage, and performance.

Meet with sales to determine what's working and what's not working.

Analytics :

Leverage analytics tools such as Tableau that track campaign performance to monitor real-time performance and continuously optimize campaign targeting, content, creative, and offers.

Work with the Marketing Analytics team to develop new dashboards to improve understanding of performance across different campaign attributes.

Report on campaign performance on a weekly basis in weekly reports.

YOUR QUALIFICATIONS :

Requirements : Education :

Experience :

Knowledge, Skill, and Abilities :

Strong understanding of AEC industry trends, workflows, and buyer personas.

Willingness and ability to learn about Egnyte technology, the role it plays in AEC businesses, and its value to our AEC prospects and customers.

Must have a solid understanding of digital marketing and digital marketing channels.

Experience in demand gen marketing techniques is critical.

Strong project management skills and familiarity with project management tools (Asana, Jira).

Strong communication (both verbal and written), presentation, and leadership skills.

An ability to build and foster positive working relationships with cross-functional teams (eg.

product marketing, creative, marketing operations, corporate communications, organic social, analytics) to help execute channel strategy and activations.

Ability to juggle numerous complex and multi-channel campaigns at the same time.

Forward-thinking, analytical, and problem-solving mindset; experience in navigating fast-paced, ambiguous environments.

Curious and resourceful self-starter, with the ability to solve problems and seek new information.

Extremely organized, detail-oriented, and adept at creating and sticking to timelines and driving best practices around processes.

Proficient in Google Workspace, Microsoft Office, Slack, and Tableau.

BENEFITS :

Competitive salaries.

Medical insurance and healthcare benefits for you and your family.

Fully paid premiums for Term life insurance.

Personal Accident Insurance.

Flexible hours and PTO.

Mental wellness platform subscription.

Gym and fitness reimbursement.

Childcare reimbursement.

Equal Employment Opportunity.

At Egnyte, we celebrate our unique differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities.

Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace.

Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.

(ref : iimjobs.com)